About Us: The Birth of Underglow

In the spring of 2022, in a small town in northwest Ohio, Underglow Lighting, LLC was born from the hearts of car and truck enthusiasts Alex Lachner and Alec Scherger. Frustrated with lacking lighting options that never quite delivered, we set out to redefine what underglow lighting could be. We tested nearly every underglow kit on the market—picking apart their strengths, ditching their flaws, and dreaming up something better. That passion ignited UnderglowLighting.com, and today, we’re thrilled to share it with the world.

Our vision is straightforward: to lead the automotive lighting industry with premium products that transform how rides shine. It all started with our flagship Perfect-Fit Underglow Strip Kit. We obsessed over the details—crafting a no-drill design that wraps seamlessly around your ride, leaving no light gaps except around the tires. Using high-quality 3M double-sided tape, we eliminated the need for cheap mounts or messy drilling. Fit was everything, so we engineered 60 size combinations to hug most vehicles perfectly. Then came the brightness: a blazing 14,256 lumens, bright enough to turn heads even in daylight. Underglow isn’t just for night anymore—it’s a statement anytime.

From there, we didn’t stop. We launched the brightest wheel lights and rock lights on the market, each built for jaw-dropping glow, simple installation, and lasting performance. Every kit we make—whether it’s our strip lights, wheel lights, or rock lights—comes with a Lifetime Warranty, a promise of quality we stand behind. Today, our products light up streets nationwide, sold through a growing network of dealers who expertly install them. While our kits are designed for easy DIY setups, many choose the pros—and we’re proud to see our vision in their skilled hands.

Thank you for joining us on this journey. Together, we’re illuminating greatness—one ride at a time. Stay lit!

—Alec Scherger & Alex Lachner, Co-Founders of Underglow Lighting, LLC